Sharpening your unique gifts as a leader


Improve communication so all are heard and understood and can get the job done well

Increase employee engagement and retention by doing your own team building every day

Improve quality of work and increase productivity by having clear goals and actions steps for success

Strengthen leadership abilities of your team so you can focus on the vision and have a plan for succession

Be straight. Be true. Be courageous. Be YOU!

Stand out by being the one people trust to say what you mean and mean what you say.


Send and receive communication effectively, honestly and kindly through defined communication strategies and techniques.

Invest in yourself by working one-on-one with a Master Certified Coaching member of the International Coaching Federation.


Our Best Executive coaching services is most often done over the phone and can be done in person or virtually through an online platform.


Best Executive Coaching Services

Coaching is an efficient and effective way to get you moving forward, to follow through on your goals, and to solidify learning from assessments.

“Having a coach has changed my life. It’s that simple.”

“Our coaching worked as a good reminder of what’s important to me. It was a valuable use of my time.”

“Coaching served a great purpose for me. The process was simple while the result was profound.”

“Emily Bass is a wonderful professional and brings passion, enthusiasm and humor to everything she sets her mind to and her joy is contagious.

“Coaching with Emily made it clear for me that I am going on the right direction”

“Emily is an incredible listener…I was able to make changes to things I have held on to for a long time.”

“Emily hears what is said and unsaid, which enabled me to unlock the unseen obstacles that were preventing me from moving forward.”

“Coaching with Emily proved to me that I am the subject matter expert of my own life.”

Connection to Mission

Clarifying, understanding, and connecting to the mission of one’s work adds purpose and meaning to that work.

How do you convey what you do and your connection to it?

Thriving Workplace Environment

A trusting environment supports success, allowing for balance and productivity in the workplace.

What will be different in your workplace when communication and the environment are based on trust?

Life Stages ~ Your Legacy

Each stage of life presents opportunities to build the life and the legacy you want.

How do you articulate your personal, professional, or philanthropic legacy and the life you want?

successful people skills


The earliest meaning of the word coach derives from the word carriage, which carried people from place to place. The origin of using the word coach in sports goes back to the mid-1800’s. I like the following definition of the modern day “coach” from Keith Webb’s article, “Why the Origin of the Word “Coach” Matters”,  because it takes us right back to the carriage:

I define coaching as: an ongoing intentional conversation that empowers a person or group to fully live out their calling. In practice,

  • A coach focuses on the agenda of the client. The client decides which goals or problems to work on, not the coach.
  • A coach uses powerful questions to generate new learning. The coach does not teach or advise, but asks questions and listens.
  • A coach encourages action. The client develops his or her own action steps, not the assignments of the coach.
  • A coach supports change.  A coach follows-up to support personal learning, growth, and change.

Through ongoing conversations, coaches facilitate personal growth and goal attainment quicker, easier, and more comfortably than going it alone.

Clients are figuratively “carried” to their desired result by the coaching process. That’s what “coach” really means.’

                                 ~ Keith Webb

Professional coaching maximizes potential and, therefore, unlocks latent sources of productivity.

Coaching generates learning and clarity for forward action with a commitment to measurable outcomes.The vast majority of companies (86%) say they at least made their investment back.


Virtually all companies and individuals who hire a coach are satisfied.

Building the self-confidence of employees to face challenges is critical in meeting organizational demands.


Professional development coaching brings many wonderful benefits: fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness, and increased confidence and the list does not end there. Those who undertake coaching can also expect appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals.

More information on benefits of coaching can be found in the ICF Research Portal, including case studies and industry reports.

Source: ICF Global Coaching Client Study was commissioned by the ICF but conducted independently by PricewaterhouseCoopers.


Emily Bass is a Certified Master Coach by the Center for Coaching Certification and is a member of the International Coaching Federation.

What inspires me to be an executive coach is putting myself in that open, adventurous space with someone as they clarify their vision and watch it manifest.

No matter the purpose of the coach—sports, life, business—the power of the relationship is the same.

Combining more than 25 years of professional ski coaching, clinical and macro social work, and foundation and nonprofit leadership
makes the transition to the best executive coaching services quite natural for me.

professional development coaching
professional development coaching
professional development coaching
professional development coaching

Part One: Definitions

Coaching is partnering with clients in a thought – provoking and creative process that inspires them to maximize their personal and professional potential.

ICF Coach
An ICF coach agrees to practice the ICF Core Competencies and pledges accountability to the ICF Code of Ethics.

Professional Coaching Relationship
A professional coaching relationship exists when coaching includes an agreement (including contracts) that defines the responsibilities of each party.

Roles in the Coaching Relationship
In order to clarify roles in the coaching relationship it is often necessary to distinguish between the client and the sponsor. In most cases, the client and sponsor are the same person and are therefore jointly referred to as the client.

For purposes of identification, however, the ICF defines these roles as follows

The “Client/Coachee is the person(s) being coached.

The “sponsor” is the entity (including its representatives) paying for and/or arrangingf or coaching services to be provided. In all cases, coaching engagement agreements should clearly establish the rights, roles and responsibilities for both the client and sponsor if the client and sponsor are different people.

The “student” is someone enrolled in a coach training program or working with a coaching supervisor or coach mentor in order to learn the coaching process or enhance and develop their coaching skills.

Conflict of Interest
A situation in which a coach has a private or personal interest sufficient to appear to influence the objective of his or her official duties as a coach and a professional.

Part Two: The ICF Standards of Ethical Conduct

Section 1: Professional Conduct at Large:

As a coach, I:

1. Conduct myself in accordance with the ICF Code of Ethics in all interactions, including coach training, coach mentoring and coach supervisory activities.

2. Commit to take the appropriate action with the coach, trainer, or coach mentor and/or will contact ICF to address any ethics violation or possible breach as soon as I become aware, whether it involves me or others.

3. Communicate and create awareness in others, including organizations, employees, sponsors, coaches and others, who might need to be informed of the responsibilities established by this Code.

4. Refrain from unlawful discrimination in occupational activities, including age, race, gender orientation, ethnicity, sexual orientation, religion, national origin or disability.

5. Make verbal and written statements that are true and accurate about what I offer as a coach, the coaching profession or ICF.

6. Accurately identify my coaching qualifications, expertise, experience, training, certifications and ICF Credentials.

7. Recognize and honor the efforts and contributions of others and only claim ownership of my own material. I understand that violating this standard may leave me subject to legal remedy by a third party.

8. Strive at all times to recognize my personal issues that may impair, conflict with or interfere with my coaching performance or my professional coaching relationships. I will promptly seek the relevant professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s) whenever the facts and circumstances necessitate.

9. Recognize that the Code of Ethics applies to my relationship with coaching clients, coaches, students, mentors and supervisors.

10. Conduct and report research with competence, honesty and within recognized scientific standards and applicable subject guidelines. My research will be carried out with the necessary consent and approval of those involved, and with an approach that will protect participants from any potential harm. All research efforts will be performed in a manner that complies with all the applicable laws of the country in which the research is conducted.

11. Maintain, store and dispose of any records, including electronic files and communications, created during my coaching engagements in a manner that promotes confidentiality, security and privacy and complies with any applicable laws and agreements.

12. Use ICF Member contact information (email addresses, telephone numbers, and so on) only in the manner and to the extent authorized by the ICF.

Section 2: Conflicts of Interest:

As a coach, I:

13. Seek to be conscious of any conflict or potential conflict of interest, openly disclose any such conflict and offer to remove myself when a conflict arises.

14. Clarify roles for internal coaches, set boundaries and review with stakeholders conflicts of interest that may emerge between coaching and other role functions.

15. Disclose to my client and the sponsor(s) all anticipated compensation from third parties that I may receive for referrals of clients or pay to receive clients.

16. Honor an equitable coach/client relationship, regardless of the form of compensation.

Section 3: Professional Conduct with Clients:

As a coach, I:

17. Ethically speak what I know to be true to clients, prospective clients or sponsors about the potential value of the coaching process or of me as a coach.

18. Carefully explain and strive to ensure that, prior to or at the initial meeting, my coaching client and sponsor(s) understand the nature of coaching, the nature and limits of confidentiality, financial arrangements, and any other terms of the coaching agreement.

19. Have a clear coaching service agreement with my clients and sponsor(s) before beginning the coaching relationship and honor this agreement. The agreement shall include the roles, responsibilities and rights of all parties involved.

20. Hold responsibility for being aware of and setting clear, appropriate and culturally sensitive boundaries that govern interactions, physical or otherwise, I may have with my clients or sponsor(s).

21. Avoid any sexual or romantic relationship with current clients or sponsor(s) or students, mentees or supervisees. Further, I will be alert to the possibility of any potential sexual intimacy among the parties including my support staff and/or assistants and will take the appropriate action to address the issue or cancel the engagement in order to provide a safe environment overall.

22.  Respect the client’s right to terminate the coaching relationship at any point during the process, subject to the provisions of the agreement. I shall remain alert to indications that there is a shift in the value received from the coaching relationship.

23.  Encourage the client or sponsor to make a change if I believe the client or sponsor would be better served by another coach or by another resource and suggest my client seek the services of other professionals when deemed necessary or appropriate.

Section 4: Confidentiality/Privacy

As a coach, I:

24. Maintain the strictest levels of confidentiality with all client and sponsor information unless release is required by law.

25. Have a clear agreement about how coaching information will be exchanged among coach, client and sponsor.

26. Have a clear agreement when acting as a coach, coach mentor, coaching supervisor or trainer, with both client and sponsor, student, mentee, or supervisee about the conditions under which confidentiality may not be maintained (e.g., illegal activity, pursuant to valid court order or subpoena; imminent or likely risk of danger to self or to others ; etc) and make sure both client and sponsor, student, mentee, or supervisee voluntarily and knowingly agree in writing to that limit of confidentiality. Where I reasonably believe that because one of the above circumstances is applicable, I may need to inform appropriate authorities.

27. Require all those who work with me in support of my clients to adhere to the ICF Code of Ethics, Number 26, Section 4, Confidentiality and Privacy Standards, and any other sections of the Code of Ethics that might be applicable.

Section 5: Continuing Development

As a coach, I:

28. Commit to the need for continued and ongoing development of my professional skills.

Part Three: The ICF Pledge of Ethics:

As an ICF coach, I acknowledge and agree to honor my ethical and legal obligations to my coaching clients and sponsors, colleagues, and to the public at large. I pledge to comply with the ICF Code of Ethics and to practice these standards with those whom I coach, teach, mentor or supervise.

If I breach this Pledge of Ethics or any part of the ICF Code of Ethics, I agree that the ICF in its sole discretion may hold me accountable for so doing. I further agree that my accountability to the ICF for any breach may include sanctions, such as loss of my ICF

Membership and/or my ICF Credentials.

For more information on the Ethical Conduct Review Process including links to file a complaint, please visit:  web address??

Adopted by the ICF Global Board of Directors June 2015.


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