What Are DISC Assessments and How Do They Work?
DISC is a simple, practical, easy to remember and universally applicable model. Based on the research of Dr. William Moulton Marston, DISC is the most widely-used behavior identification tool of its kind, supported by decades of research and continuous validation.
It focuses on individual patterns of external, observable behaviors and measures the intensity of characteristics using scales of directness and openness for each of the four styles:
Dominance, Influence, Steadiness, and Conscientious.
|D = Dominance||How people address Problems and Challenges.|
|I = Influence||How people handle situations involving People and Contacts.|
|S = Steadiness||How people demonstrate Pace and Consistency.|
|C = Conscientiousness||How people react to Procedure and Constraints.|
Benefits of Learning and Applying DISC
The DISC Assessment and Report makes it easy to identify and understand our own style, recognize others and cognitively adapt to different styles, and develop a process to communicate more effectively with others.
People generally make the mistake of assuming that others interact and think the same way they do, and many of us grew up believing in The Golden Rule: treating others the way you would like to be treated. Instead, we encourage another practical rule to live by – what Dr. Tony Alessandra calls The Platinum Rule®: to treat others the way THEY want to be treated.
In addition to building personal effectiveness in relationships and communication, many of the world’s most forward-thinking and successful organizations have relied upon our DISC expertise to provide them with distinct competitive advantages:
- Increase Commitment and Cooperation
- Build Effective Teams
- Resolve and Prevent Conflict
- Gain Endorsement, Credibility, Rapport
- Know or Understand Others (interpersonal skills, communication preferences, behavioral strengths, potential areas of improvement)
- Build common language
- Increase Sales
Understand the communication preferences of others and become a more valuable employee, manager and team member (person, partner, friend)
What Is DISC?
- DISC is: needs-motivated, observable behavior and emotion. It is a combination of nature (inherent) and nurture (learned).
- DISC is NOT: a measure of intelligence, skills, education or experience, or an indicator of values.
What are some observable behaviors of each style?
How can DISC be used?
- Change Management – Learn behaviors for transforming resistance into receptivity.
- Coaching & Mentoring – Discover how to help others consistently achieve their potential.
- Conflict Resolution – Bring clarity and understanding to otherwise disparate behavioral styles.
- Customer Service – Teach administrative and customer support teams how to dependably provide stellar service and interaction regardless of behavioral style.
- Hiring & Selection/Benchmarking & Comparison – Empower business owners, managers and HR professionals with the ability to compare new applicants to desirable job-performance benchmarks.
- Leadership & Management Skill building – Empower your organization’s leaders with the ability to get the most out of their teams by dependably and genuinely motivating their staff.
- Sales Training – Drive revenue by teaching even the most novice or experienced sales professionals the keys to identifying and harnessing identifiable behaviors in their prospects.
- Teambuilding – Create your teams based on compatible skills and traits, not just generic ideas of balance.
- Productivity – Plan meetings and projects with differing behavioral styles in mind to ensure best outcomes.
In simplest terms, our DISC is an invaluable behavioral profiling system that teaches users how to identify— and use to their advantage— the predictable aspects of communication. Based on the research of Dr. William Moulton Marston, DISC is the most widely-used behavior profiling tool of its kind, supported by decades of research and continuous validation.
“Co-workers are like family. Most of the time, you don’t get to choose them and there will inevitably be people around with whom you naturally clash. By understanding your own [style] and the people style you’re dealing with, you can establish rapport with someone more easily, become more persuasive, and avoid miscommunication…”
~ Business Insider, May 2013
It’s not a secret: people prefer to interact with people they like. The ability to create rapport is a fundamental skill in sales, management, executive-level leadership and everyday life. The goal of DISC is to help users first build, then maximize productive relationships. You do not have to change your personality; you simply need to recognize what drives other people and understand your options for effectively dealing with them.
Our DISC reports are as much prescriptive as they are descriptive. In other words, our DISC reports are unique because they teach users specific skills to improve their own interpersonal interactions. While our reports do go into considerable detail describing users’ natural DISC behavioral style, we believe this is really just the first step. Our reports empower users with specific recommendations unique to their individual profile. When utilized, these skills have the ability to enact powerful and demonstrable returns. To see significant professional and interpersonal benefit, we believe it’s important that our DISC users come away with fast, effective learning strategies that demonstrate immediate results.
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