The Motivators Assessment combines the research of Dr. Eduard Spranger and Gordon Allport to measure variances among seven key drivers of motivation:

  • Aesthetic – a drive for balance, harmony and form.
  • Economic – a drive for economic or practical returns.
  • Individualistic – a drive to stand out as independent and unique.
  • Political – a drive to be in control or have influence.
  • Altruistic – a drive for humanitarian efforts; help others altruistically.
  • Regulatory – a drive to establish order, routine and structure.
  • Theoretical – a drive for knowledge, learning and understanding.

In measuring these indicators, the assessment offers practical applications and insights necessary to maximize performance and project outcomes.