We often assume others think and behave the same way we do. Many of us grew up believing in The Golden Rule: treat others the way you want to be treated.
However, we encourage another rule to live by – what Dr. Tony Alessandra calls The Platinum Rule®: treat others the way THEY want to be treated.
DISC is a simple, practical, easy-to-remember, and universally applicable model. Based on the research of Dr. William Moulton Marston, it is the most widely-used behavior identification tool of its kind, supported by decades of research.
It focuses on individual patterns of external behaviors and measures the intensity of those behaviors. The intensity is measured using scales of directness and openness for each of the four styles:
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